“Waldorf Crawford has been significantly instrumental in the recruitment, casting and talent management of our Before & After Photo studies. They fully oversee the casting process from start to finish, and consistently ensure everything runs smoothly and is kept on-schedule. Marcia in particular always exceeds our expectations and is a true pleasure to work with.”

Devin Homsey
EVP, Global Ventures &
Strategic Partnerships

In addition to producing video assets for all platforms, Waldorf Crawford is proud to offer marketers our exclusive Casting-PLUS service. 

Incorporating Waldorf Crawford’s deep experience over many successful years of direct-response production, Casting-PLUS specializes in recruiting, casting, and managing qualified participants for Before & After photographic and testimonial studies, documenting the performance of new products being introduced by prestigious skin and hair care/cosmetic/ fitness/weight loss and wellness brands.

Waldorf Crawford digs deep to find you the right study candidates and, thereafter, functions as the ongoing liaison between you and your final study participants, so you don’t have to take time away from important corporate activities to execute your study.

Prior to attending a live casting in Hollywood, each candidate must complete a pre-qualifying questionnaire.  If selected to participate in your study, each person must keep a digital log of their experience using your products during the term of the study.

We schedule all photo shoots at our award-winning photography studio, and ensure that your study participants arrive early and properly prepared and dressed per your specifications.

We contact study participants multiple times by phone, text and email through the term of the study to ensure that your participants are complying with product usage instructions, and to answer questions.

Our successful clients include Kate Somerville Skincare, Lancer Skincare, Ole Henriksen, Jenny Craig, Fillerina, colorescience, Besante, Serious Skin Care, Silk’n, and many more.