Casting Division

Incorporating Waldorf Crawford’s deep experience over many successful years of direct-response production, Casting-Plus specializes in recruiting, casting, and managing qualified participants for Before & After photographic and testimonial studies, documenting the performance of new products being introduced by prestigious skin and hair care/cosmetic/ fitness/weight loss and wellness brands.


Founded by producers/marketers Marcia Waldorf and Jim Crawford, Waldorf Crawford is an award-winning direct response video production & marketing company serving clients worldwide.
From creative concept & scripting, to top quality video production for TV, digital, Internet/mobile distribution, Waldorf Crawford helps clients achieve their direct response goals by producing powerful video assets for integration into infomercials/commercials, home shopping, email, webisodes, blogs, social media & crowdfunding initiatives, including consumer/expert testimonials, product demos, animations and marketing presentations